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Introduction

In this report, I will wage the many roles that Information Technology plays in Operations Management. Moreover, I will review the various types of Information Technology, and how they are utilized within an organization.

The Idea in a Nutshell

Everyday, business owners are visaged with the challenge of seeking ways to streamline their operation in ways that are not only cost effective and efficient, but that is conducive to increased income as well. During the strategic planning phase, some businesses will concentrate on aggressive marketing strategies, while others will create a product that is better to their competitors. Both plans are promising; however, regardless of what plan is selected, the key bourgeois in determining rather either will be successful is how it reaches the end user, the consumer. Businesses must insure that all their hard work reaches its target market. Investing in Information Technology will insure success, for not only is it cost effective, but it is also efficient.

As defined by the Information Technology Association of America, Information Technology is “the study, design, development, implementation, support or management of computer-based information systems, particularly software applications and individualized hardware. Information Technology (IT) deals with the use of electronic individualized and individualized software to convert, store, protect, process, transmit, and securely retrieve information”. In operations management, IT plays a crucial role in business transactions, without it, most businesses would go under.

Even though the term IT dates back to the 1960’s, it actually start becoming a well known concept during the 1980’s, specifically with the introduction of the individualized computer. Since then, IT has skyrocketed to become very fundamental in the business world. It is difficult to finger just one pioneer of IT, as countless have assisted in pioneering some of the most savvy systems known to the business world. However, if we must bestow the honor upon just one, I would have to nominate Samuel Morse as being the dad to IT, for his invention of the telegraph in 1844 began the conquest of delivering information in electrical form over long distances. To him we must pay homage. Over a century has passed, and IT has dominated our culture. Let’s review the different faces of IT in Operations Management.

The Top Ten Things You Need to Know About the Role of Information Technology in Operations Management

1.            Business to Business (B2B): Information technology assists with electronic transactions between businesses usually over the internet. Before the internet, business to business transactions would take days to complete. Transactions such as sales, ordering, or the formation of contracts could only be done by either mail, or the phone system, creating a very inefficient and pricey environment. Today, a mere click of a mouse is responsible for generating billions of dollars in sales,

2.            Business to Consumer (B2C): Not only does Information technology assist B2B transactions, it also grants consumers to participate in the convenience of on-line transactions. A B2C transaction is another type of IT which involves electronic transactions between businesses and their customers usually over the internet. A good example of a B2C is a company such as Priceline.com which lacks a traditional office for consumers to frequent, but instead has a website that initiates the majority of its income transactions. .

3.            Internet: For those born on another planet, the World wide web is a global information system of individualized networks that facilitates communications and data transfers. The world wide web has become one of the most common IT feature known in the business world From sending e-mails to proposals, the world wide web is one of the most affordable forms of IT that can be utilized within an business.

4.            Extranet: The extranet is an intranet connected to the Internet. It grants collaboration of customer and vendors, usually between B2B. It is a form of shared access with suppliers, trading partners, and customers.

5.            Bar Codes: Bar Codes are a series of lines printed on packages that helps refer the product and other pertinent information when read by a scanner. Usually, this information is scanned into an inventory software system that grants business to keep statement of what has been sold and what finally has to be re-ordered. Bar Codes are mostly used by manufacturers and retailers.

6.            Customer Relationship Management (CRM): Customer Relationship Management is software used for managing interactions with customers as well as compiling and examining customer data. CRM is a vital tool that marketers use to help them refer target markets. For example, CRM’s wage the type of demographic information that exposed the fact retired senior citizens’ are buying more convertible sports automobiles than hard top Cadillac’s. Moreover, it is also used to assist in improving the consumers buying experience.

7.           Supply Chain Management:  Supply Chain Management is software used for managing flow of goods and information among a network of suppliers, manufacturers, and distributors. Supply Chain Management is utilized heavily in the manufacturing industry where the collaboration between various businesses is critical to the operation of all parties.

8.            Decision Support Systems (DSS): DSS is an information program that assists managers in making vital decisions. It includes decimal modeling components for what if analysis. The DSS system is an accountant’s and finance analyst companion, it can also wage use for a business manager.

9.            Expert Systems (ES): Expert Systems are normally used within the science industry such as: Chemical plants, Bio-laboratories, and Engineering firms. ES is a individualized system that uses an expert knowledge base to diagnose or solve a problem.

10.            Enterprise Resource Planning: Enterprise Resource Planning is software used for managing basic stipulations of an enterprise. This includes income and marketing, accounting, materials management, production, and human resources.

The Video Lounge

http://video.google.com/videoplay?docid=3774507973108570104#

The web is filled with data regarding Information Technology. A easy Google search will wage thousands of colleges aggressively recruiting potential IT majors to attend their organization, and understandably so. The IT field continues to have a steady demand for those interested in entering the field. However, in this video Sacha Vincent provides us with the effects that Information Technology has had on China; and how it finally shifted income from the United States.

My Take

Information Technology is playing a crucial role in business. Whether you are a consumer buying concert tickets, a small business owner, or a teenager with the new IPhone, you have more than likely participated in the world of Information Technology. In the 21st century, no business that is looking to succeed can run its organization without insuring that it is equipped with the necessary resources needed to survive in a competitive market.

References

 Harrell, A. J. (2009) Information Age: People, Information & Technology, 186, 89

Russell R. (2010) Operations Management, 6, 276-285
 

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Contact Info: To contact the author of “Top Ten Management on “The Role of Information Technology in Operation Management,” please email Chastity N. Cyprian at W0010509@selu.edu.

Biography

David C. Wyld (dwyld.kwu@gmail.com) is the Robert Maurin Professor of Management at Southeastern Louisiana University in Hammond, Louisiana. He is a management consultant, researcher/writer, and executive educator. His blog, Wyld About Business, can be viewed at http://wyld-business.blogspot.com/. He also serves as the Director of the Reverse Auction Research Center (http://reverseauctionresearch.blogspot.com/), a hub of research and news in the expanding world of competitive bidding. Dr. Wyld also maintains compilations of works he has helped his students to turn into editorially-reviewed publications at the following sites:

Management Concepts (http://toptenmanagement.blogspot.com/)

Book Reviews (http://wyld-about-books.blogspot.com/) and

Travel and International Foods (http://wyld-about-food.blogspot.com/).                

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PURPOSE OF A LOGO

Many of us wonder about the purpose of a logo. The main purpose is to convey the meaning and core purpose of the software application, website or a product.

CHARACTERISTICS OF A GOOD PRODUCT LOGO

Any good product will carry a logo for it. For example, IBM carries a logo with stripped style. APPLE carries a logo of bitten apple. Like this, the logo should be more captivating and appealing in its color. It should convey the core purpose of the product. Or its color should be pleasing. The logo of Coco-Cola is very amusing in appearance though it contain only letters.

CHARACTERISTICS OF A GOOD SOFTWARE APPLICATION LOGO

The logo of any software application should convey the meaning of that software. For example, the logo of Microsoft Windows has the window in its logo. The logo of SAP carries the word “SAP” in it. The logo of Nero Burn CD writing software carries a burning CD. Like wise, the logos of software applications should either convey the meaning of the core purpose of the software or it should carry the words of the same in a visually captivating and stylish manner.

CHARACTERISTICS OF A GOOD WEBSITE LOGO

The important characteristic of a website logo is that it should be stylish and even it can occupy adequate space of the home page of website. It should reflect in nearly all the web pages of the website. For example, if we think about Google, it carries a standard font style or it changes its logo mostly on regular basis. YAHOO logo carries the letter “Y” with an exclamatory mark near it which prefabricated it more attractive. The logo of BING search website simply contains the word “BING” but it is written in an captivating style. The logo of CNET is more captivating since the word “CNET” is inside a red color sphere which makes it more attractive.

Like wise, apiece entrepreneur while designing his product, software application or website should design the logo in such a way that it should attract the viewers in the first instance itself!

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Utah webdesign is now necessary for each company. On the other hand, everyone knows that the world is now flooded with World wide web Web sites and pages all have failed. The most common reason for this was the approach of understanding and not enough to attract visitors. They should realize that finally it is the buyer of goods or services that generate revenue and running the business. Now the question is, how your eye-catcher.

Visual content – The images, animations and videos are important ingredients in the visual content. Selected images must be directly related to the theme of the site and send messages about services / products offered by the site. An appropriate message not only grants the site attractive, but delights in the visitor what is acquirable via this site. Studies have already shown that the images are more effective in transforming the visitor to a buyer of text messages. The video evidence or other relevant aspects of the Utah webdesign has also proven to be very effective.

Catchy taglines – Slogans are short sentences or phrases that attract visitors and to call to purchase the product or service offered by the site. Slogans should be short and sweet. The slogans should not be used as many times as the visitor begins to think that the website is only interested in the deal.

Color scheme – Normally the background kept the light and dark color of the text retained. If the text and background are both dark, it becomes difficult for visitors to peruse. Utah webdesign knows this crucial aspect of your website. Normally sober colors used as background. The use of bright and captivating colors is generally avoided, because sometimes bright colors can be boring and just see the visitor.

Heading positioning – The position and subtitles should be captivating and relevant to the content in the paragraph. The font size of headings and subheadings should be larger than the rest of the text content. This makes search engines believe that content is organized.

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