Archive for July 31st, 2010
INTRODUCTION OF WEB DESIGN
Accessible Web design
To be accessible, web pages and sites must conform to certain accessibility principles. These can be grouped into the following main areas:
use semantic markup that provides a meaningful structure to the document (i.e. web page)
Semantic markup also refers to semantically organizing the web page structure and publishing web services description accordingly so that they can be recognized by other web services on different web pages. Standards for semantic web are set by IEEE
use a valid markup language that conforms to a published DTD or Schema
provide text equivalents for any non-text components (e.g. images, multimedia)
use hyperlinks that make sense when read out of context. (e.g. refrain “Click Here.”)
don’t use frames
use CSS rather than HTML Tables for layout.
author the page so that when the source code is read line-by-line by individual agents (such as a screen readers) it remains intelligible. (Using tables for design will often result in information that is not.)
However, W3C permits an exception where tables for layout either make sense when linearized or an alternate version (perhaps linearized) is prefabricated available.
Website accessibility is also changing as it is impacted by Content Management Systems that grant changes to be prefabricated to webpages without the need of obtaining programming language knowledge.
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What is Membership Marketing?
Unless you live on a remote island, disconnected from the rest of the world, chances are that you have experienced membership marketing in one way or the other. Remember the golf club membership that you purchased or the holiday time-share membership that you paid for but never actually used till date? Or, you might be a member of a professional association that promises a host of benefits to its members. Whatever the niche or reason for joining, membership sites are hot and clever entrepreneurs use membership marketing to real them in and get them to join each single day.
Membership marketing encompasses a whole range of marketing techniques starting from acquiring members, building up a critical mass of calibre members, continuously engaging them into the product or service offerings and enticing them to help grow and expand the member base. For example, some marketers employ company loyalty programs or frequent flyer clubs so that they can increase their member base and reward their current members as well.
One thing is certain though, the success of the membership depends on how well the programs are healthy to connect to the customer, sustain their interest and finally delight their customers. Membership marketing is no longer a guessing game. Instead, one has to comprehend their targeted market and do what they canto entice those members to join. In additon, owners of membership organizations and sites have to continually improve their offerings to keep their members coming back for more.
There are plenty of calibre consulting agencies who employ tried and tested statistical methods and consumer behavior analysis techniques that can help a company or association to streamline their membership program, help superior comprehend the changes in the customer’s needs and ensure that the momentum of growth is not lost. Membership marketing consultants can also help with strategies for increasing the renewal rates and also sustainably maximize the average revenue per member.
The key to making membership marketing work is to refer how this product or service fulfills a specific need or offers some significant value to the target customer and highlight the same. For example, a local tennis club can market its memberships by showcasing the fact that apart from the excellent courts and equipment, they also add in value by providing a mini library and play area for the children and a lounge area to chill out. But acquiring members is not the end of the story; any complacency can lead to the members swiftly losing interest, resulting in lowered renewals.
In conclusion, membership marketing is hot and if you’re really looking for a way to boost your profits, you should think about jumping on the membership marketing bandwagon. By doing so, you will take hold of a viable market and get your share of the pie.Good luck!
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